IMC Manager
影石创新
岗位职责
- Strategic planning: deeply research product, market and users, develop comprehensive IMC strategies and marketing plans across all marketing touchpoints to promote product and brand;
- Project management: participate and lead the entire process of the IMC project from product positioning, objective/strategy planning, marketing action implementation to result tracking; responsible for project success;
- Cross team communication: responsible for the communication with different functions to make sure marketing strategies are aligned with all stakeholders and strategies are implemented thoroughly and consistently.
任职要求
- 3 years + working experience;
- Overseas background;
- Experience in managing a complete project cycle (from objective-strategy-implementation-result tracking) ;
- Experience in a specialised marketing field: digital, PR, influencer marketing…
- Strong strategic planning, project management and cross-function communication skills;
- Strong sense of ownership.