Marketing Specialist/Manager（Campus Creator）

Role Overview： You will lead the end-to-end management of our Global Campus Creator Program. This role requires a strategic thinker who can bridge the gap between brand vision and grassroots execution, turning students into influential brand advocates. Key Responsibilities 1. Program Strategy & Recruitment: Design and execute scalable campus growth strategies. Partner with cross-functional teams to identify and recruit high-potential content creators across global markets. 2. Community Management: Cultivate a thriving ecosystem of campus creators. Leverage multi-channel engagement to drive brand sentiment, awareness, and commercial growth. 3. Operational Excellence: Establish data-driven KPIs and frameworks. Continuously refine SOPs to ensure the program is measurable, scalable, and high-performing. 4. Campaign Integration: Partner with Product and Marketing teams to support new feature launches. Lead the creation of viral short-form content and collaborate with Sales to maximize conversion and business impact.

1. Experience: 1–3 years of experience in Global Marketing, Community Management, or Operations. 2. Cultural Fluency: Significant experience living/studying abroad with a proven track record of leadership in campus organizations or societies. 3. Communication: Exceptional interpersonal skills with professional-level fluency in English (written and verbal). 4. Social Savvy: A TikTok power user with a "pulse" on Gen Z trends and deep knowledge of social media algorithms. 5. Mindset: Self-motivated and results-oriented. Thrives in fast-paced environments and can pivot strategies based on real-time data. 6. Bonus: Existing networks within overseas universities or prior experience in international campus recruitment/promotion.